The Audit Log
Brutal truths and actionable advice on lifting conversions.
Why Your Hero Section Is Losing You Clients
Clarity beats cleverness. If your hero text reads like a philosophical puzzle, you are losing money.
The 5-Minute Website Audit Every Founder Should Do
Don't have time or budget for a full agency audit? Do this 5-minute self-audit to find the biggest leaks.
The 7 Deadly Sins of Landing Page Design
Design is communication, not decoration. Most landing pages commit the same fatal mistakes — here's how to avoid them.
How to Write a Hero Headline That Actually Converts
The formula for writing headlines that stop visitors in their tracks and push them toward buying.
Why Your Contact Form Is Losing You 80% of Leads
The average contact form abandonment rate is 81%. Here's the exact friction points killing your lead flow.
The Mobile-First Checklist Every Website Needs
62% of traffic is mobile. If your site isn't built for thumbs, you're losing more than half your potential customers.
Social Proof: The Complete Guide for Small Businesses
92% of consumers read reviews before buying. Social proof isn't optional — here's how to use it strategically.
How We Analyzed 100+ French SME Websites (And What We Found)
After running audits on over 100 French SME websites, the same 5 mistakes show up again and again.
Page Speed vs Conversion Rate: The Hidden Link
A 1-second delay in page load time reduces conversions by up to 20%. Here's the data — and what to do about it.
The Perfect Above-the-Fold Formula
80% of visitors never scroll past the fold. Everything that matters must fit in that first viewport.
Trust Signals That Actually Work in 2026
The old trust badges don't work anymore. Here's what modern visitors actually look for before handing over their email or credit card.
Before & After: How One CTA Change Doubled a Restaurant's Online Reservations
A small bistro in Bordeaux went from 12 to 26 weekly online reservations by changing one button. Here's the full story.