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Stop guessing why your site doesn't convert. Get the full picture in 30 seconds.
As seen in
How it works
Paste your URL
Enter any website URL. We fetch the live page server-side in real time.
AI Analyzes 7 Dimensions
Claude AI audits design, copy, trust, UX, mobile, conversion, and first impression.
Get Your Roast + Fix Plan
Receive a brutal score, kill list, and prioritized action plan. Share or export as PDF.
30 seconds. That's it.
What takes a consultant 3 days, our AI does in half a minute.
What we put under the microscope
Every roast covers 7 critical dimensions that make or break your conversions.
First Impression
Does your hero section grab attention in under 3 seconds?
Visual Design
Is your layout clean, modern, and distraction-free?
Copywriting
Does your copy speak to pain and push people to act?
Trust & Credibility
Social proof, guarantees, and signals that say "safe to buy."
Navigation & UX
Can users find what they need without thinking?
Mobile Experience
Does it work as well on a phone as on a desktop?
Conversion Architecture
Are CTAs clear, well-placed, and impossible to miss?
What founders say
"I built my SaaS landing page myself and thought it was decent. Roast My Site gave it a 3/10. Brutal. Accurate. After fixing the top 3 issues, my trial signups doubled in 2 weeks."
"I roast client sites before kickoff calls now. It gives me instant credibility and a concrete list of issues to fix. Worth every cent."
"Our add-to-cart rate was at 1.2%. The audit spotted a CTA buried below the fold we had ignored for months. Fixed it. Now at 2.8%."
"Sent the roast link to our dev team instead of writing a 10-page brief. They fixed everything in a sprint. Game changer for communication."
"Got roasted on a Friday, fixed everything that weekend, launched on Monday. First paying customer came from organic Google — the SEO fixes worked."
"I use this for every client proposal now. Paste their URL, show them the roast, close the deal. Conversion rate on proposals went from 40% to 65%."
What changes after a roast?
Before Roast
- Hero headline unclear
- CTA button invisible
- No social proof
- Mobile layout broken
- 0.8% conversion rate
After Fix Plan
- Clear value prop in 5 words
- CTA above fold, high contrast
- Testimonials + trust badges
- Mobile-first layout
- 3.2% conversion rate
The numbers don't lie
Results seen after fixing the kill list items we identified.
SaaS landing page
E-commerce homepage
Digital product store
Get Weekly Conversion Tips
No fluff. Just brutal, actionable website advice — straight to your inbox.
Frequently Asked Questions
We use Anthropic's Claude 3.5 Sonnet under the hood. Our system server-side renders your URL, extracts the raw DOM, layout, metadata, and copy, and feeds it into our proprietary scoring matrix.
Any public website. SaaS landing pages, e-commerce stores, portfolio sites, and local business sites work best.
Yes. We only analyze publicly available data on the URL you provide. We never ask for backend access or analytics data.
Absolutely. It's one of the best use cases for our platform. See what they are doing wrong and do it better.
The roast acts as a 'brutally honest first-time visitor'. If it misunderstood your hero text, real human visitors probably will too.
PageSpeed measures technical load times. We measure human conversion psychology, copywriting clarity, and visual hierarchy.
No. The fix plan provides concrete changes you can make in Shopify, Webflow, Framer, or hand directly to your developer.
Yes, every roast has a unique, shareable URL. You can send it to your team or clients instantly.
Since we incur hard API costs for the AI analysis immediately upon generation, we don't offer refunds. You get 1 free roast to test the waters first.
We recommend auditing your site before major launches and every time you make a significant copy or design change.
Yes, our headless browser renders client-side JS before extracting the data, meaning SPA's are fully supported.
You can paste the URL of any specific page (e.g., yoursite.com/pricing). The audit focuses specifically on the URL provided.
Stop guessing. Start roasting.
Discover exactly what's breaking your funnel in thirty seconds.