Roast My Site
🔥 DEMO REPORT— Sample report for boutique-example.com — not a real audit.
Brutal Audit

boutique-example.com

Your boutique site has beautiful photography — but it's silently hemorrhaging potential customers. The absence of above-fold CTAs, missing trust signals, and a mobile product grid that collapses into chaos are costing you sales every single day.

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Your top competitor, Maison Lumière, shows 23 trust signals above the fold. You show zero. That gap is visible to every visitor in the first 3 seconds.

Global Score0out of 10
Conv. Estimate~0.9%
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Top Opportunity

Pin a sticky "Add to Cart" button on mobile — this single fix can lift conversions by 40%.

Scanned 2026-01-15

The Kill List

The top issues ruthlessly murdering your conversion rate. Fix these before anything else.

1

No above-fold call to action

Visitors have no clear next step. 68% bounce before scrolling past your hero image.

2

Mobile product grid is broken

On iPhone SE and Android compact screens, products overlap. Shoppers literally cannot tap the item they want.

3

Zero trust signals visible

No payment badges, no return policy mention, no review count. First-time buyers need reassurance before they open their wallet.

1Dimension Breakdown

DimensionScoreVerdict
First Impression
4/10
"Hero image is stunning but the value proposition is buried. Visitors cannot tell what you sell in 3 seconds."
Visual Design
6/10
"Strong photography and consistent palette. Spacing is inconsistent on product pages."
Copywriting
3/10
"Generic headlines ("Welcome to our store"). No urgency, no specificity, no hook."
Trust & Credibility
2/10
"No reviews visible, no badges, no refund policy on product pages. Huge red flag for cold traffic."
Navigation & UX Flow
5/10
"Navigation is clean on desktop. Filter sidebar collapses unexpectedly on tablet."
Mobile Experience
3/10
"Product grid breaks at 375px. Checkout button clips off screen on iOS Safari."
Conversion Arch.
4/10
"Cart CTA is below the fold on all product pages. No sticky buy button, no urgency timers."

2Actionable Fix Plan

< < 1 Hour Exact Fixes

  • Pin sticky CTA on mobile product pages
  • Add "★ 4.8 (312 reviews)" below product title
  • Replace hero headline with a specific value prop
  • Move "Add to Cart" button above the fold on all product pages
  • Add a trust badge row (Visa/Mastercard/PayPal icons + "Free returns")
  • Increase body font from 13px to 16px for readability
  • Add star rating count next to the product title
  • Fix product grid CSS at 375px breakpoint (gap: 8px → 4px)

Unsolicited Encouragement

“Your product photography is genuinely world-class — most e-commerce sites would kill for images this good. That's your biggest competitive advantage. Now let's build a conversion machine worthy of it.”

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