The 5-Minute Website Audit Every Founder Should Do

Before you spend thousands on ads, ensure the bucket isn't leaking. You don't always need a $5,000 agency audit to find the biggest conversion killers. Here is a 5-minute framework every founder should run monthly.

Step 1: The "Squint" Test (1 minute)

Back up from your monitor and squint your eyes until the text is illegible. What stands out? If the primary call-to-action button doesn't immediately grab your attention as the highest-contrast element on the page, you have a visual hierarchy problem. Fix it before you do anything else.

Step 2: The "5-Second" Test (2 minutes)

Show your landing page to a friend who doesn't know what you do for exactly 5 seconds. Close the laptop and ask: "What does this company sell? Who is it for?" If they hesitate or get it wrong, your copywriting is failing. Not your design, not your code — your words.

Step 3: The Mobile Navigation Check (1 minute)

Open your site on your phone. Try to navigate to the pricing page and click the primary CTA using only your thumb while walking. If you tap the wrong link or have to zoom in, your mobile experience is broken. This alone could be costing you 40% of potential conversions.

Step 4: Form Frictions (1 minute)

Go to your signup or contact form. Count the fields. Every unnecessary field reduces form completion by approximately 10%. If you're asking for a phone number on a free trial signup, remove it immediately. If you're asking for a company name when it's optional — make it optional. Friction kills momentum.

What To Do With Your Findings

Write down every issue you found. Rank them by estimated impact. Tackle the top 3 this week. Don't try to fix everything at once — that's how nothing gets fixed.

Fixing the issues found in this 5-minute audit is often enough to lift conversions by 20% to 50%. And if you want a more thorough, AI-powered version of this process — that's exactly what Roast My Site does in 30 seconds.